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Archive for October 2009

Making Digital Advertising Effective

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Making Digital Advertising Effective

Rule 1 : Engage with all the steps of the Consumer Behavior Online

Rule 2 : Make use of many different Digital Channels

Rule 3 : Develop an Integrated Push, Pull & Viral Strategy

Rule 4 : Don’t be focused on just Data Collection & Analytics

Rule 5 : Enable Touchpoints for instant interaction / transaction

Engagement is the advertising of tomorrow

The online brand experience today is about context, search, keyword optimization and marketing.

The next generation of ‘advertising’ will be about increasing the level of customer experience at this ‘touchpoint’

The online experience of tomorrow will be about rich media and real-time, contextual delivery of customer service using technologies that are presently used only in CIM.