Making Digital Advertising Effective
Making Digital Advertising Effective
Rule 1 : Engage with all the steps of the Consumer Behavior Online
Rule 2 : Make use of many different Digital Channels
Rule 3 : Develop an Integrated Push, Pull & Viral Strategy
Rule 4 : Don’t be focused on just Data Collection & Analytics
Rule 5 : Enable Touchpoints for instant interaction / transaction
Engagement is the advertising of tomorrow
The online brand experience today is about context, search, keyword optimization and marketing.
The next generation of ‘advertising’ will be about increasing the level of customer experience at this ‘touchpoint’
The online experience of tomorrow will be about rich media and real-time, contextual delivery of customer service using technologies that are presently used only in CIM.
